Who invented kraft peanut butter
Earlier this year Fonterra lost a legal battle to block Bega Cheese from using the Bega brand on a range of peanut butter. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn, and work. Posted 3 Jun 3 Jun Thu 3 Jun at am. Bega Cheese scores a win in lengthy peanut butter labelling dispute.
Why your peanut butter has gone all the way to the Supreme Court. Bega beats US food giant Kraft in peanut butter packaging battle.
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Kraft Heinz is seeking to attach themselves to a product that they had never produced and give the impression as though they had. That peanut butter is surely the very peanut butter product that Bega acquired, along with all the other assets.
Kraft tried the same argument in reverse. The judge dismissed the point, stating that was exactly what had occurred — Bega had replaced Kraft. Kraft Heinz told news. But its defeat is so comprehensive that without being able to use the packaging familiar to generations of Australians, packaging it invented, it must be now mulling whether to exit the peanut butter market altogether.
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Coles executives have been forced to defend a significant change introduced to their supermarkets across the country. Kraft went to the federal court alleging Bega engaged in misleading or deceptive conduct over the marketing of its peanut butter. Bega took over the former Victorian Kraft factory in Port Melbourne as part of the sale. A further hearing will be held, which could include discussions about damages.
The company will review the page judgment before making any further announcements. Shares in Bega jumped as much as 9.
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